high profile blogging

Dan Froomkin: "White House Goes to the Blogs"

Jimmy Orr, the White House's Internet guru, wants the White House Web site to get bloggier. "We're trying to make it more bloggish," he says in an interview. "People need to see that we're on the site and we're listening to what they have to say." So, he says: "We're going to try -- as questions come in, and as people have comments about the events of the day -- to be more proactive."