"awareness of voting" and $100,000

What do you think of this idea?

James Hong and his Hot or Not partner, Jim Young, launched their Vote or Not sweepstakes over the Labor Day weekend. Hong says the idea is "to raise awareness of the need to register to vote." Vote or Not will award two $100,000 prizes: one drawn at random and one for anyone who gets the winner to sign up for the contest. To avoid violating federal and state election laws that make it illegal to pay people to vote, the contest is open to all U.S. citizens 18 or older regardless of whether they're on the voter rolls themselves.

Story found on Wired.